Snitch, the rapidly growing menswear label known for its fast fashion instincts and Gen Z appeal, has announced a strategic partnership with ClickPost, a logistics intelligence platform that helps brands unify logistics workflows and automate post-purchase operations. As omni-channel commerce accelerates in India, this partnership enables Snitch to deliver seamless, fast, and flexible fulfilment experiences across online and offline channels.

As India’s retail landscape shifts toward omni-channel, experience-driven commerce, fashion brands are rethinking their supply chain strategies. The pressure to offer seamless, fast, and flexible fulfillment across both digital and physical touchpoints has turned logistics into a core competitive advantage.

With 63+ stores already operational and plans to expand from 10 to 32 omni-enabled outlets by early Q3, Snitch is doubling down on its mission to serve customers with agility and intelligence across every touchpoint.

“Companies are digitizing warehouses and streamlining last-mile processes to provide a seamless, customer-first fulfillment experience,” said Mahadevan Pillai, VP - Operations & Supply Chain at Snitch. “The rise of omnichannel retail has further pushed us to integrate online and offline channels, ensuring we can serve shoppers wherever they are. With e-commerce growth, robust reverse logistics systems have also become critical for handling returns efficiently. Overall, it’s an exciting time to be in supply chain operations as these changes are making us more resilient and responsive than ever.”

Through its partnership with ClickPost, Snitch gains access to real-time visibility, courier performance monitoring, and return automation, key levers in delivering high-quality post-purchase experiences at scale.

“Modern brands can’t afford slow or opaque logistics,” said Naman Vijay, Co-founder of ClickPost. “Snitch has built an operations engine that’s fast, intelligent, and deeply customer-first. We’re proud to support them with the infrastructure to scale intelligently while delivering the level of speed and visibility customers expect today.”

As fulfillment becomes a strategic differentiator in fashion retail, Snitch’s approach offers a glimpse into how India’s most forward-thinking brands are aligning operational rigor with experience-led growth.