Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in FACEGYM, a UK-headquartered global innovator in facial fitness and skincare. The partnership marks a significant step in RRVL’s efforts to expand its footprint in India’s fast-evolving beauty and wellness sector.

Founded by beauty and wellness entrepreneur Inge Theron, FACEGYM is widely credited with pioneering a new category in skincare—one that lies at the intersection of beauty, wellness, and fitness. The brand blends non-invasive facial workouts with science-led skincare, earning cult status across markets such as London, New York, and Los Angeles.

Through this strategic collaboration, Reliance Retail’s beauty retail platform Tira will lead FACEGYM’s entry into the Indian market. Over the next five years, Reliance aims to establish and scale the brand through a combination of exclusive studios and curated spaces within Tira stores in key urban centres.

“This partnership strengthens our commitment to introducing cutting-edge global concepts to Indian consumers,” said Bhakti Modi, Co-founder & CEO of Tira. “FACEGYM sits uniquely at the confluence of beauty, wellness, and fitness. Its science-backed, experience-oriented format is ideally suited to the discerning Indian beauty consumer. We are delighted to welcome FACEGYM to our portfolio and are confident of its long-term potential in this dynamic market.”

FACEGYM’s entry into India will be supported by Reliance Retail’s robust omni-channel infrastructure and market insights, enabling the brand to scale efficiently across a rapidly growing beauty landscape. The partnership aligns with Reliance’s broader strategy of strengthening its beauty and personal care vertical, anchored by Tira and complemented by a growing portfolio of in-house brands including Akind, Dream, Immerse Play, and Nails Our Way.

Expressing his excitement, Angelo Castello, CEO of FACEGYM, said: “This is a pivotal moment for FACEGYM as we expand our global footprint. Our goal is to become one of the few beauty service brands with a truly international presence. Collaborating with a trusted and forward-thinking partner like Reliance Retail sets the stage for success in India, a high-potential growth market.”

Known for its transformational facial workouts that sculpt, lift, and depuff, FACEGYM combines muscle training techniques, advanced tools, and collagen-boosting skincare to deliver both instant and long-term results. Its signature non-invasive methods include massage techniques for lymphatic drainage and EMS (electrical muscle stimulation) for skin sculpting. Since launching its first studio in 2014 at Selfridges London, the brand has expanded globally and built a loyal following.

This partnership also supports FACEGYM’s strategic vision to grow in emerging, high-growth markets, with India identified as a key destination. At the same time, it enhances Reliance Retail’s leadership in shaping the future of beauty experiences in India.

RRVL, through its subsidiaries and affiliates, operates a nationwide omni-channel network of 19,340 stores across segments including Grocery, Consumer Electronics, Fashion & Lifestyle, and Pharma, and partners with over 3 million merchants via its New Commerce model. According to Deloitte’s Global Powers of Retailing 2023, Reliance Retail Limited—RRVL’s subsidiary—is the only Indian retailer among the global Top 100 and is also one of the fastest-growing retailers globally. RRVL recorded a consolidated turnover of ₹3,30,870 crore and EBITDA of ₹25,053 crore for the financial year ended March 31, 2025.

With this collaboration, Reliance Retail continues to strengthen its presence in the premium beauty and wellness space and is poised to offer Indian consumers access to world-class innovation in facial fitness.