Nykaa, a leading beauty and lifestyle destination has announced Sharvari, as its brand icon.

Nykaa brings together a range of global and Indian beauty brands on a single platform. The introduction of a new face represents the next phase in the company’s ongoing efforts to engage with a diverse audience and expand its presence both within India and internationally.

Anchit Nayar, executive director and CEO, Nykaa Beauty said, "Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer - someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”

Sharvari expressed her excitement about joining Nykaa saying, "I am delighted to come onboard as the brand icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values."

As Nykaa continues to be India’s go-to platform for all things beauty, Sharvari’s role extends beyond just endorsing the platform. She is a jury member for the Nykaa Best in Beauty (NBIB) Awards 2025. The NBIB 2025 jury is made up of industry experts and influential personalities who have the expertise to judge the very best of beauty.

Sharvari will connect with her growing community through content that celebrates confidence, creativity, and self-expression. From headline campaigns to Nykaa’s most-loved beauty moments, she’ll bring her world to life in fresh and inspiring ways. She will also be a part of  Hot Pink Sale campaign, Nykaa Play, Nykaaland, and New at Nykaa - where every moment adds a new layer to her evolving beauty journey.