Global lingerie and beauty powerhouse Victoria’s Secret has officially marked its arrival in Chennai with the grand opening of its first store in the city at Express Avenue Mall. The announcement was made via the official LinkedIn page of Apparel Group India, which operates the brand’s India retail presence.

The newly launched store offers customers a chance to explore the full experience of Victoria’s Secret Beauty, including its signature fragrances, iconic mist collections, and indulgent body care essentials. With a contemporary and immersive store design, the new retail destination brings the world-renowned brand’s glamour and elegance to Chennai’s discerning shoppers.

Founded in 1977, Victoria’s Secret is globally recognised for redefining the lingerie and beauty space with its aspirational and feminine collections. From its iconic runway shows to its celebrated fragrance lines, the brand has become synonymous with confidence, luxury, and style. Its beauty segment, which includes body mists, eau de parfums, lotions, and scrubs, is particularly popular among global consumers for its captivating scents and luxurious feel.

The Chennai store opening is part of Victoria’s Secret’s ongoing expansion in India, in collaboration with Apparel Group India, which is spearheading the brand’s growth in key metropolitan markets. With growing consumer appetite for international beauty and lifestyle brands, Victoria’s Secret continues to strengthen its presence across the country, offering Indian customers access to world-class products and in-store experiences.

With its latest launch at Express Avenue Mall, one of Chennai’s premier retail destinations, Victoria’s Secret invites visitors to explore a world of elegance, scent, and self-care — all under one iconic pink roof.