The House of Rare, India’s leading contemporary fashion house, proudly announces the opening of its third store in Raipur, marking a significant step in the brand’s mission to democratize premium fashion across the country. Located at the iconic Currency Tower on GE VIP Road, the new store is a testament to the brand’s expansion into emerging high-potential markets and is poised to become a style destination in Chhattisgarh’s capital.

Spread across 3,200 square feet and rising two levels high, the new The House of Rare store in Current Tower is a breathtaking celebration of fashion, design, and immersive retail. The ground floor is home to Rareism, where chic, effortless womenswear takes center stage, celebrating the power of the Indian woman and Rare Ones by Rare Rabbit, a vibrant and expressive space tailored for boys aged 4 to 16. The first floor unfolds into Rare Rabbit, where progressive menswear meets timeless sophistication. Ascend to the first floor and step into the bold, street-smart world of Rare’Z by Rare Rabbit, a new-age expression of footwear and fashion for the design-forward consumer. With a massive expanse and two levels, the store offers a fully immersive experience to the customers.

This store launch signals The House of Rare’s continued commitment to aggressively grow its presence in Tier 2 and Tier 3 cities, tapping into a growing base of fashion-aware consumers seeking premium yet accessible design. With a stronghold in metro markets already established, the brand is now focused on creating lifestyle-driven experiences in cities like Raipur that are seeing a rapid evolution in retail sensibilities. “As we enter Raipur, we do so with the belief that great fashion should be for everyone, not just the metros,” said Lavish Soni, Chief Business Officer, Retail, The House of Rare. “This store is a bridge between our design ethos and Raipur’s rising fashion appetite. It’s about creating spaces that reflect aspiration, individuality, and excellence.”

The store debuts its latest collection, anchored by breathable fabrics and bold detailing. Standouts include:

• - The Ruby Collection by Rareism and Linen Men by Rare Rabbit – Both offer season-ready linen ensembles that blend structure with comfort.
• - Rare’Z by Rare Rabbit introduces its open-footwear collection, crafted for comfort and elevated by contemporary styling, with suede, metallics, and graphic color blocking for a fashion-forward finish.

• Designed with a modern, minimalist aesthetic, the Raipur store offers a warm, serene palette of beige tones and soft lighting. Plush, carpeted trial rooms, sleek black drapery, and a signature oval mirror add touches of luxury, while the layout ensures smooth navigation across menswear, womenswear, and kidswear sections. The overall ambiance speaks to the brand’s core philosophy, where simplicity, style, and substance converge. Strategically located in Currency Tower, a premium lifestyle and shopping destination, the store is positioned to cater to a discerning clientele seeking quality, trend-conscious fashion in a refined retail environment.