Kickers, the iconic French footwear brand known for its youthful energy and distinctive design, has launched its third exclusive brand outlet (EBO) in India at DLF Mall of India, Noida. The news was announced on LinkedIn by the company’s Vice President, marking a significant milestone in Kickers’ India growth journey under the aegis of Kothari Industrial Corporation Limited (KICL).

The new store joins Kickers’ existing retail presence in India, which includes multiple shop-in-shop locations across 100 multi-brand outlets (MBOs) and two other exclusive stores. This rapid expansion highlights the brand’s accelerating growth and increasing consumer traction in the Indian market. Kickers also operates a flagship store in Doha, Qatar, and continues to grow its digital footprint through its official Indian e-commerce platform, kickers.co.in.

Launched in France in 1970, Kickers quickly became a global symbol of countercultural youth and individuality, recognized for its bold use of colours, trademark eyelets, and rugged casual silhouettes. With a legacy rooted in creativity and comfort, the brand has remained popular among young, style-conscious consumers worldwide.

Commenting on the launch, the company emphasized its commitment to building a strong omnichannel presence in India. With several more stores in the pipeline, Kickers is poised to deepen its engagement with Indian consumers while bringing its unique blend of heritage and contemporary design to new regions.

The new DLF Mall of India store not only strengthens Kickers’ physical retail presence but also affirms its long-term vision of making the brand more accessible across diverse geographies in India.