Jaypore, India’s beloved artisanal brand from the house of Aditya Birla Fashion and Retail Limited, enters Chhattisgarh with the launch of its first store in Raipur—an evocative celebration of India’s rich craft heritage. Known for its deep-rooted traditions and expressive artistry, Raipur offers a natural setting for Jaypore’s ongoing journey of bringing Indian craftsmanship to life across the country. The launch is part of the brand’s continued expansion, strengthening its presence through thoughtfully curated spaces that honour karigars and invite customers into a world of culture, design, and storytelling.

Tucked away in the vibrant city of Raipur, Jaypore’s first store in Chhattisgarh, spread across 1663+ sq. ft., is a haven where craft and design come alive in quiet conversation. Its terracotta-hued façade, patterned with a glowing geometric lattice, offers a gentle invitation inward. Inside, light spills through arched thresholds onto textured walls and artisan-crafted displays, creating a space that feels both timeless and personal. From the burnished golden pieces of art, like Dokra, to the bold stitches of hand embroidery, each piece tells its own story—carefully curated to reflect the depth of Indian artistry. 

Talking about the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, “Raipur marks a meaningful milestone in Jaypore’s journey—our first store in Chhattisgarh, and a deepening of our commitment to India’s craft legacy. This city, with its vibrant cultural spirit and appreciation for the handmade, felt like a natural home for Jaypore. With every store, we aim to create more than just a retail space—we strive to build sanctuaries of tradition and design, where the beauty of Indian craftsmanship can be experienced in its purest form.”

Inside, the store unfolds like a thoughtfully composed narrative—each detail designed to stir the senses. Sunlight pours in, casting a gentle glow on lime-washed walls, while handcrafted textures bring to life the artistry and spirit of the makers. The space offers intimate glimpses into their world, where every corner celebrates material, memory, and meaning. As the seasons shift, so does the store—gently evolving to reflect new expressions of India’s enduring craft legacy.

In this immersive setting, tribal silver, gold-plated heirlooms, and stone-studded treasures shimmer with handcrafted charm. Each piece embodies the timeless elegance at the heart of Jaypore—a space where ornament becomes story, and beauty carries the weight of legacy.

With its Raipur debut, Jaypore invites visitors to explore a thoughtfully curated selection of handcrafted apparel for men and women, expressive jewellery, and soulful home accents. From intricately carved wooden décor and woven textiles to floral block prints and nature-inspired layers, each creation reflects the poetry of Indian craftsmanship—and the enduring joy of the handmade.

As Jaypore continues its journey across India, each new store becomes more than a destination—it becomes a tribute. A tribute to the karigars, the traditions, and the quiet luxury of things made with care. Raipur is the latest chapter in this growing story: rooted in culture, shaped by design, and waiting to be discovered.