VIRGIO, India’s first sustainable and trend-forward fashion brand, is bringing its conscious fashion movement to the vibrant city of Ahmedabad with the launch of its newest store on Sindhu Bhavan Road, near Hotel Taj. Nestled in one of the city’s most dynamic neighborhoods, the store invites Ahmedabad’s style-conscious community to explore fashion that celebrates both individuality and responsibility. This isn’t just another retail opening; it’s the arrival of a new way of thinking, dressing, and living with purpose.

The store also marks the in-store debut of Beyond The Curve (BTC) — VIRGIO’s fashion-forward line designed specifically for curvy women, co-created with actor and body inclusivity advocate Anjali Anand. Born from community insights and co-creation, BTC is a bold step toward size-inclusive fashion that doesn't compromise on style or sustainability. With trend-first silhouettes and thoughtful production, BTC offers high-quality, expressive fashion in sizes that are often overlooked, including styles above 2XL, going up to 6XL. The line aims to bring greater visibility, voice, and confidence to women of all sizes.

From its inception, VIRGIO set out to challenge fast fashion norms to create a space where trends meet sustainability, where fabric tells a story, and where every purchase feels like a step toward a better planet. With every thread woven from natural fabrics, every silhouette crafted for Indian bodies, and every decision rooted in sustainability, the brand has grown into a movement. Now, that movement finds a meaningful home in Ahmedabad. The store has been thoughtfully designed to invite visitors to pause, reflect, and reimagine fashion as a force for good. From the moment you step inside, you're enveloped in an atmosphere shaped by soft lighting, natural textures, and intentional layouts all echoing VIRGIO’s unwavering commitment to its earth-first values.

To celebrate the launch, VIRGIO hosted a vibrant fashion party infused with local flair — featuring an energetic garba performance, a live DJ set, and delicious food for all attendees. Guests were also treated to exclusive launch rewards, creating an unforgettable shopping experience. Adding to the excitement, a special balloon distribution surprise across the neighborhood helped spread the word and invite the local community to be part of this conscious fashion movement.

Amar Nagaram, Co-Founder of VIRGI shares, “At VIRGIO, our mission has always been to make global fashion more accessible, responsible, and relevant for India. The launch of our first sustainable store in Ahmedabad is a significant step toward that vision. This space is not just about showcasing our collections — it’s about starting a conversation around conscious fashion. We want our community to experience the craftsmanship behind each garment, understand the choices we make, and see firsthand how style and sustainability can coexist. This is more than a store — it’s a movement, and we’re excited to have you be a part of it.”

The new store invites visitors to explore VIRGIO’s full collection from everyday staples to bold statement pieces, each crafted with the environment in mind. More than that, it offers experiences: styling sessions tailored to individual values, workshops on building a conscious wardrobe, and learning moments around fabric care and fashion waste reduction. For VIRGIO, this store is part of something larger, a future where shopping isn’t just about trends, but about values. A future where fashion empowers people to express themselves without compromising the planet.