Limelight Diamonds, India’s largest lab grown diamond jewellery brand, expanded its footprint in Gujarat with the launch of a brand-new store in Vadodara. The stylish celebration was led by none other than Gujarati cinema’s heartthrob, Malhar Thakar, who inaugurated the space in the presence of Nirav Bhatt, Co-partner, Limelight Diamonds; Mr. Rohit Chokshi, Franchise Partner; and the Limelight leadership team.

Located at Ocean Complex, Vikram Sarabhai Marg, the store is a reflection of Limelight’s modern philosophy - blending clean design, thoughtful curation, and an education-first approach to diamonds. To add to this celebration, the brand announced an exclusive opening offer: 15% off on diamonds, 15% off on making charges, and a FREE gold coin on purchases above ₹1 lakh, valid till 31st July, 2025.

Admiring the Brand’s collection, Actor Malhar Thakar said, “I’ve always believed in meaningful style, and Limelight’s lab grown diamonds deliver that beautifully. These are 100% real and pure as well as stunning, smart, and proudly made in India. What excites me most is that the brand is also innovating for men, with elegant, bold designs that are wearable, timeless, and conscious. I’m proud to be a part of this movement towards luxury that makes a difference.”

Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections and a comprehensive introduction to the brilliance of lab-grown diamonds, it stands as Vadodara’s new destination for conscious sparkle.

“Opening our fourth store in Gujarat is a testament to the trust and growing demand we’re witnessing in this vibrant state,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds.

“Our vision has always been to make sustainable luxury mainstream, and cities like Vadodara are leading this change. We’re excited to deepen our presence here and bring a thoughtfully curated diamond experience to customers who value transparency, innovation, and elegance.”

The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined.

“Gujarat has been one of our strongest markets; the customer response here has been phenomenal,” said Nirav Bhatt, Co-partner, Limelight Diamonds. “Vadodara was a natural progression for us as we expand deeper into a state that truly appreciates quality and innovation. Opening our fourth store in Gujarat reinforces Limelight’s credibility as the country’s leading name in lab grown diamond jewellery.”

“Partnering with Limelight for the second time, first in Ahmedabad and now in Vadodara, has been a rewarding journey,” said Rohit Chokshi, Franchise Partner, Limelight Diamonds. “The brand’s clear vision, deep consumer understanding, and strong support gave me complete confidence in expanding our association. I believe Vadodara will embrace Limelight’s conscious luxury and help us build another success story.”

Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.