Aupulent, a pioneer in sustainable fine jewellery, announces the launch of its newest collection Astro by Aupulent a curated line of lab grown diamond jewellery crafted specifically for astrological and spiritual purposes. Designed for both men and women, this launch marks a first in India’s jewellery industry where lab grown diamonds are being offered for Vedic astrology.

Redefining Tradition with Modern Science. 

For centuries, diamonds have held astrological significance in Vedic astrology, especially for individuals ruled by Venus (Shukra). Traditionally sourced through mining, these stones have been expensive, limited in access, and often linked to environmental degradation.

Aupulent challenges this norm by offering the same astrological benefits in a modern, ethical, and transparent format using lab grown diamonds. This is a first in the Indian fine jewellery market a brand officially combining lab grown diamond technology with traditional astrological relevance.

"We want to break the stereotype that only mined diamonds can serve astrological needs. Lab grown diamonds are real diamonds chemically, physically, and energetically. It’s time we integrate sustainability with spiritual wellness," says Surya Jain, Founder and CEO of Aupulent.ss

Surya, a fifth-generation jeweller and believer in holistic wellness, adds, "This collection is very personal to me. I’ve grown up around the power of gemstones, and I’ve also studied the potential of modern science. With Astro, we’re merging both worlds to create something authentic, accessible, and future-forward."

Astrology and a New Generation Astrology is undergoing a cultural revival, especially among younger audiences in India. A recent NumroVani study found that as of late 2024, 51% of Indians aged 18–35 consult astrological insights daily, and a striking 88% read their horoscopes at least once a week. Whether it’s for relationship guidance, career clarity, or emotional balance, millennials and Gen Z are embracing astrology as a powerful tool for personal growth and self-awareness.

Conscious Luxury: Today’s consumer is value-driven. They want jewellery that is not only beautiful but also meaningful, ethical, and aligned with their spiritual and lifestyle beliefs. The Astro collection delivers on all fronts, merging conscious luxury with ancient Vedic wisdom.

Who Should Wear Diamonds According to Vedic Astrology: Diamond is associated with the planet Venus (Shukra)—the planet of love, beauty, luxury, and creativity. It is considered especially beneficial for individuals with Taurus or Libra as their lagna (ascendant) or for those with a strongly placed Venus in their birth chart. The benefits of wearing a diamond include enhanced charm, emotional balance, financial stability, creativity, and improved relationships.

Each ring in the Astro collection is thoughtfully designed so that the diamond touches the wearer’s skin ensuring the stone’s energy is fully absorbed, as per Vedic principles. At the same time, the setting is engineered for comfort and durability, allowing for ease of movement and daily wear without compromising on elegance or astrological efficacy.

Leading the Movement of Purposeful Jewellery

With this collection, Aupulent becomes India’s first fine jewellery brand to officially advocate for the use of lab grown diamonds in astrology. This initiative reflects the brand’s commitment to blending sustainability, spirituality, and science into modern luxury.

"Jewellery is no longer just about adornment. It’s about intention," adds Surya Jain. "With Astro, we’re giving consumers a new way to connect with what they wear — emotionally, energetically, and ethically."