SocksXpress, India’s emerging socks brand born from the transformation of Balenzia, has announced the opening of its 24th retail outlet at the iconic DLF Mall of India, Noida. The announcement was made by a company official on LinkedIn, marking another milestone in the brand’s rapid national expansion.

Located in one of the country’s premier shopping destinations, the new store represents more than a geographical addition—it is a strategic move to enhance customer experience by offering socks as a medium of self-expression. With this store, SocksXpress continues its vision to transform a daily essential into a fashion-forward statement piece.

In the last year, the brand has grown through a well-defined hybrid retail strategy that combines a strong e-commerce and quick commerce presence with targeted pop-ups at airports, malls, corporate parks, and community hubs, as well as an expanding physical retail network in high-footfall areas. These multiple formats allow SocksXpress to connect with diverse consumer bases in hyperlocal, experiential ways.

Through limited-edition collaborations, everyday essentials, and engaging marketing activations, SocksXpress is steadily redefining the socks category in India. The brand’s mission remains to make socks more than a basic necessity—infusing them with fun, personal style, and cultural relevance.