AMMARZO LUXURY SLEEPWEAR INTERNATIONAL LAUNCH GULF COOPERATION COUNCIL GCC MARKET UAE QATAR KUWAIT BAHRAIN OMAN NOON NAMSHI INDIAN BRAND MIDDLE EAST EXPANSION ECO-CONSCIOUS COLLECTIONS SATIN PAJAMA ROBES LACE CHEMISES SLEEP CO-ORD SETS L NATIONAL
GLOBAL
By IFAB MEDIA - NEWS BUREAU - July 24, 2025 | 196 3 minutes read
Ammarzo, the leading luxury sleepwear company, has gone international officially with a strategic launch in the Gulf Cooperation Council (GCC) market. The launch of Ammarzo into the markets of the UAE, Qatar, Kuwait, Bahrain, and Oman through enhanced online fashion websites Noon and Namshi propels Ammarzo to become India's first luxury sleepwear company to enter the Middle East market.
This growth is a milestone in the development of Ammarzo from an Indian brand to an international luxury loungewear player. The expansion creates new opportunities for Ammarzo to target other fashion-conscious customers in the GCC region, which has the image of being aligned with an endless passion for fashion, quality, and cultural refinement. With Noon and Namshi, Ammarzo provides a convenient experience for the customers, with convenient access, quick delivery, and a wide product selection available to the local consumers.
Ammarzo stands out from the rest by possessing well-designed, eco-conscious sleepwear collections that are a combination of style, comfort, and functionality. From satin pajama robes and lace chemises to ethereal sleep co-ord sets and luxury eye masks, its pajama ranges strive to make women feel beautiful, cozy, and confident in the everyday. With clean lines, soft fabrics, and ageless sophistication at the forefront, it doesn't provide just a garment but a self-love lifestyle and emotional well-being.
Chahatt Khanna, Ammarzo Founder & CMD, said, "Expansion in the GCC is not about increasing the market; it's about existing with culture. Middle Eastern women have a very different concept of beauty that is so perfectly suited to accompany grace, femininity, and sensuality. Those are the very same values Ammarzo was built upon. We are eager to unveil our thoughtful collections to this cultured clientele and toast the shared spirit of beauty, quality, and living well. This opening is a milestone on the road to establishing Ammarzo as an international symbol of comfort and intimacy."
Ammarzo's dream for the world is to empower women with design and conscious living through fashion. Not as a sleepwear company that sells, but as one that inspires dialogue about femininity, wellness, and self-expression. Made with affection in fine materials that hug the body like silk, every item is crafted to allow women to relax, disengage, and wake up feeling renewed.
With Noon and Namshi, GCC shoppers can now easily shop and purchase Ammarzo bestsellers. As a strong Indian heritage and increased global recognizability drive it forward, Ammarzo is rapidly becoming a worldwide luxury sleepwear and loungewear brand.