MAX Fashion, the value-driven fashion brand under the Landmark Group, has launched its latest retail destination at Oberoi Sky City Mall, Borivali East. Located on the Lower Ground Level near Devipada Metro Station, this marks MAX's newest footprint in Mumbai's dynamic western suburbs. 

MAX Fashion, originally launched in the UAE in 2004, made its India debut in Indore in 2006. Since then, the brand has grown to over 500 stores across 200+ cities in India and expanded globally to more than 850 stores in 20 countries. It serves millions with its full portfolio of apparel, footwear, and accessories for men, women, and children.

The new Borivali outlet reinforces MAX's positioning as a go‑to destination for stylish, affordable fashion tailored for the modern, family-oriented customer. The brand emphasizes global fashion trends delivered with local sensibilities, offering fresh designs each season and an accessible omnichannel experience via its website and app.

Located within Sky City Mall—a retail hotspot developed by Oberoi Realty that opened in early 2025—the store enhances the mall’s fashion portfolio alongside international names like Nike, Zara, and H&M.

With this new launch, MAX Fashion continues its expansion trajectory in metropolitan India, further cementing its appeal to consumers looking for value, variety, and contemporary style under one roof.