Spykar Lifestyles Private Ltd., one of India’s leading youth fashion brands, has opened a new exclusive brand outlet in Mancherial, Telangana, marking its seventh store launch of 2025. The new store reflects Spykar’s ongoing commitment to expanding its retail presence across emerging markets and strengthening its footprint in Tier II and III cities.

Commenting on the store launch, Sanjay Vakharia, CEO of Spykar Lifestyles Pvt. Ltd., said, “This new store in Mancherial exemplifies our commitment to making premium denim and youth-centric fashion accessible beyond metro cities. Our franchise-led growth model is key to this expansion, and each outlet strengthens our connection with the next generation of fashion-forward consumers.”

Spykar is currently in a fast-paced growth phase and has set a goal to increase its retail network from the current 300+ exclusive brand outlets (EBOs) to over 400 stores across 200 cities by the end of FY 2025–26. The company’s 100% franchise-led retail strategy has allowed it to scale swiftly while maintaining strong local relevance. Alongside brick-and-mortar expansion, Spykar is focused on reinforcing its omnichannel presence by integrating offline retail with digital capabilities to create a seamless, tech-enabled consumer experience.

The brand is investing in AI-driven demand forecasting and predictive analytics to improve inventory planning and personalization. Additionally, it has forayed into quick commerce, offering select essentials such as T-shirts and innerwear through platforms like Zepto to meet the growing demand for rapid fashion delivery.

While Spykar is widely recognized for its expertise in denim, the company is steadily evolving into a full-fledged lifestyle brand. Its expanding portfolio now includes tops, T-shirts, casualwear, and accessories such as perfumes, belts, backpacks, and innerwear under its ‘Underjeans’ label. The brand continues to focus on quality, fit, and innovation, with a strong emphasis on Made in India products tailored to suit Indian body types and preferences.

The Mancherial store represents another milestone in Spykar’s strategic retail roadmap and affirms the brand’s position as a youth-driven, fashion-forward label catering to the evolving tastes of India’s style-conscious consumers. With a strong retail and digital strategy in place, Spykar is well-positioned to achieve its ambitious growth targets and solidify its status as a leading name in Indian fast fashion.