DSL Virtue Mall has welcomed the launch of a new fashion destination with the opening of Big & Bigger, a dedicated plus-size store designed exclusively for bigger and taller men. The new store promises a thoughtfully curated range of stylish, comfortable, and flattering apparel, addressing the growing demand for inclusive sizing in men’s fashion.

Strategically located within DSL Virtue Mall, one of Hyderabad’s emerging retail hubs, Big & Bigger offers a wide assortment of casual wear, formalwear, and everyday essentials tailored for men who have traditionally found limited sizing options in mainstream retail.

This development was officially announced by the Mall Management Team via a LinkedIn post, marking the brand's arrival with enthusiasm and highlighting the mall’s commitment to offering diverse, inclusive retail experiences for all consumers.

With its blend of fit-focused clothing and contemporary designs, Big & Bigger aims to redefine how plus-size menswear is perceived, offering not just extended sizing but also elevated style. The store opening further strengthens DSL Virtue Mall’s portfolio of brands catering to modern consumer needs.