PVH Arvind has appointed Satyen Momaya as the Chief Executive Officer to lead the operations and strategic direction of global premium brands Tommy Hilfiger and Calvin Klein in India. The appointment marks a significant milestone in the joint venture’s roadmap, aimed at accelerating growth in India’s dynamic fashion retail market.

Bringing with him over two decades of experience in fashion retail, Momaya is recognised for driving performance-focused transformation across omnichannel ecosystems, retail networks, and brand elevation. His deep understanding of Indian consumer behaviour and proven leadership in scaling international labels in domestic markets positions him well to strengthen the presence of Tommy Hilfiger and Calvin Klein across key Indian metros and emerging cities.

The PVH Arvind joint venture leverages the global fashion legacy of PVH Corp, one of the world’s largest apparel companies, and the distribution and retailing expertise of Arvind Fashions. With a growing appetite for premium fashion in India, the brands aim to reach newer audiences while maintaining their core design ethos and international appeal. Under this renewed leadership, the joint venture is set to sharpen its focus on digital innovation, sustainability, and retail excellence to serve India’s evolving consumer landscape.

The decision to onboard a leader with deep operational and brand-building experience reflects PVH Arvind’s strategy to scale with agility, integrate seamlessly with digital commerce, and deepen its relevance with India's increasingly style-conscious and globally aware customers.