Dyson introduces its second formulations haircare range, the Dyson Omega nourishing range. Combining 13 years of agricultural expertise with 12 years of hair science research, Dyson engineers looked to natural ingredients to solve the problem of dry hair. Powered by a unique blend of seven omega-rich oils, including sunflower oil harvested from Dyson’s own farms in Lincolnshire, UK, the range comprises of a hydrating hair oil which boosts and restores hair, and a leave-in conditioning spray which nourishes and detangles. These deliver instant and long-lasting nourishment for all hair types.

From Farm to Formulations

"We’ve brought together two completely different worlds – farming and beauty – to develop a product that unlocks healthy hair with natural ingredients.

12 years ago, Dyson invested in research and understanding the science of hair. We discovered ways in which our technology could radically improve hair health. Leaps in innovation – such as our motor, heater, and airflow technology – allowed us to revolutionise haircare and achieve step-changes in performance.

Meanwhile, in an entirely different field, we have spent over a decade experimenting and investing in precision farming. We have focused on growing the best, tastiest and most nutritious produce, farmed sustainably and efficiently, while protecting the environment and encouraging biodiversity. It’s a passion and in the process, I became very interested in how the farms could add to the development of ingredient-led beauty products which aid hair health.

Omega is the first Dyson product to feature an ingredient grown on Dyson Farms. Engineered for all hair types, it solves the problem of dry, tangled, frizzy hair using natural ingredients which we grow ourselves. Looking ahead, we continue to pioneer new ways to improve hair health through the application of innovation, technology and ingredient science.”

- Sir James Dyson, Founder of Dyson and Dyson Farming

Dyson Farming was established in 2012 and is Britain’s largest farming business, with 36,000 acres of working land – that’s about the size of 20,000 football fields. Dyson Farming is a top five producer[1] of wheat grains, malting barley, oil seeds, and potatoes in the UK, as well as sunflowers for the Dyson Omega range. The farm’s nine-hectare sunflower field is home to over 800,000 sunflowers, some growing as tall as 6 feet.

Sunflowers weren’t chosen for their looks, but for their unique chemistry: sunflower oil is rich in essential fatty acids, particularly omegas 6 and 9, which help to deeply moisturise the hair, smooth the cuticle, and reduce frizz. Thanks to its lightweight molecular structure, the oil absorbs quickly into the hair shaft without accumulating build-up.

The Dyson Farming team implemented a number of strategies to ensure the harvested seeds contain an optimal balance of beneficial compounds, from trialling over 60 varieties of sunflower to identify those richest in natural ceramides, to conducting regular soil testing, micronutrient balancing and crop walks once the seeds were planted.

[1] Reported in a Financial Times article, dated 15.11.2024