INNOVATIVE COLLABORATION NATIONAL
GLOBAL
By IFAB MEDIA - NEWS BUREAU - August 6, 2025 | 97 8 minutes read
Seiko 5 Sports and Pepsi evolved in different fields, but they share common values: Both are beloved across generations, especially among younger audiences, and both continue to honor tradition while embracing the future. This is the shared spirit that brought the first Seiko 5 Sports x Pepsi collaboration to life.
Pepsi has shaped global culture for over 120 years. Its logo and design have evolved with the times, and its bold, innovative style continues to resonate—especially with younger generations. The 5 Sports x Pepsi collaboration was created out of the mutual respect the brands have for the history and culture each has built.
A design that reflects the evolution of the iconic Pepsi logo.
Blending the retro spirit of the 1990s with a design updated to suit today’s lifestyles, the first creation features a versatile,
38mm case that fits comfortably on most wrists.
It’s paired with a silver-toned white dial and white indexes framed in blue, creating a fresh and vibrant look.
At the 6 o’clock position, the typeface from the 1990s Pepsi logo is faithfully reproduced with its original proportions. This detail, symbolic of the cultural identity of Pepsi, enhances the distinctiveness of the limited edition.
The watch features a bold, 42mm case that makes for a strong presence on the wrist. It is powered by Caliber 4R34, which is equipped with a GMT function that allows the hour hand and the 24-hour hand to display two time zones simultaneously.
It is the first SKX-series GMT to feature a silicone strap. “PEPSI” is embossed on the 12 o’clock side, while the Pepsi logo is placed at the tip of the 6 o’clock side—details that add character to the strap’s design.
Presented in Pepsi-can-inspired watch containers, the models are true collector’s items.
Each watch’s see-through case back features the Pepsi logo at its center, along with “LIMITED EDITION” and a unique serial number.
