LOVE BEAUTY & PLANET PET RAVE PHOENIX MARKETCITY BENGALURU CRUELTY-FREE VEGAN BEAUTY KINDNESS PETA-CERTIFIED SUSTAINABLE ETHICAL BEAUTY PLANT-BASED PET FASHION SHOW SPA STATIONS PAW-FRIENDLY TREATS THE PET PROJECT BEAUTY WITH PURPOSE INCLUS NATIONAL
BENGALURU, KARNATAKA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 7, 2025 | 176 4 minutes read
Love Beauty & Planet hosted India’s first-ever Pet Rave at Phoenix Marketcity Bengaluru.
The event was held to celebrate cruelty-free, vegan beauty and promote kindness to all living beings.
Over 500 guests attended, along with 150+ pet parents and their furry companions.
The event featured music, pet fashion shows, spa stations, paw-friendly treats, and interactive activities.
The brand collaborated with The Pet Project to curate the event.
Love Beauty & Planet’s plant-based, PETA-certified range was highlighted throughout the celebration.
The event reinforced the brand’s ethical and sustainable positioning in the beauty industry.
The Pet Rave created a vibrant, inclusive space that aligned with the brand’s mission of doing good for beauty, people, and the planet.
Love Beauty & Planet, India's leading vegan haircare brand, brought their cruelty-free commitment to life at the country's first-ever Pet Rave at Mannheim Craft Brewery, Whitefield with pets, pet parents, and advocates of planet-first beauty. The event saw a surge in turnout with over 300 pet parents and 200 pets, clocking in 2.5x of the originally planned walk-in numbers due to overwhelming last-minute demand.
In an industry often criticized for animal testing, Love Beauty & Planet stands firm in its 100% vegan, PETA-certified cruelty-free promise. The Pet Rave wasn't just an event; it was an unconventional take on the brand's core belief. “At Love Beauty & Planet, we’ve always believed that beauty should never come at the cost of our values,” said Sairam Subramanian, VP – Haircare, Unilever. “Our products are a testament to that belief - delivering stunning results while staying true to our commitment to vegan, cruelty-free, and ethically sourced formulations. The Pet Rave was a vibrant celebration of this philosophy, proving that kindness, conscious choices, and high-performance hair care can beautifully coexist.”
As the shift toward conscious consumerism gained momentum, the event provided a meaningful space for people to express their values through shared experiences. Recognising pets as cherished members of the family, the brand curated a setting that intertwined beauty with empathy and joy. This wasn’t just another weekend outing - it was a spirited community celebration centered on planet-first principles and pet-first love.
The event featured an array of delightful elements — from pup-friendly scent bars and hair styling stations for pets and their parents to bespoke “caricature pawtraits,”, calligraphy bottle personalization, vintage photo booth and a bubbly play zone. Every detail reflected Love Beauty & Planet’s vibrant, ethical identity and unwavering dedication to cruelty-free living. The entire experience was mindfully curated to bring joy to animals, people, and the planet alike, without causing harm.
At its heart, Love Beauty & Planet has always promised beautiful results without compromises. The Pet Rave didn’t just echo that mission - it embodied it. Whether through the vegan product discovery zones or the immersive, interactive experiences, guests were invited to see and feel — how the brand transforms its sustainable ethos into joyful action.