Timex, a pioneer in watchmaking for over 170 years recently introduced its 2025 Analog Life | Make Time Yours campaign, redefining what it means to live with intention, celebrating the power of simplicity and living in the moment, urging people to take control of their time, amplify what truly matters, and make every second count.

Building on this brand ethos, Timex presented an immersive “Analog Life”-inspired experience for the first time for Bangalore’s watch and fashion enthusiasts to forge connections and build brand advocates. The evening, a representation of Analogue Life complete with interactive corners, installations and storytelling, offered guests more than just a glimpse at their collections; an invitation into the brand’s world. The brand captivated guests by showcasing its journey from classic timepieces Waterbury collection, the timeless and sophisticated Marlin, bold, irreverent, and confident Q Timex, the vibrant and festive Fria designed especially for India, the limited edition global collaborations Fortnite and Wednesday to its latest collections TVBOY inspired by History of art—a true testament to 170 years of heritage, innovation, design, and iconic style.

The evening featured the presence of prominent actors Pranita Subhash and Nandita Swetha, as well as popular figures from Bangalore’s fashion and social circles.

The event served as the perfect prelude to the spirit of celebration and gifting that characterises the festive season, ensuring the brand remains at the forefront of consumers’ minds when making important, festive purchases. 

With over 170 years of enduring craftsmanship, Timex continues to be a brand that evolves with the times while staying true to its roots, offering timepieces that inspire people everywhere to live authentically, joyfully, and fully present.