RENÉE Cosmetics, one of India’s fastest-growing beauty brands, has raised $30Mn in a new funding round, at a valuation $200Mn. The round was led by Playbook with secondaries from Midas including a mix of primary and secondary investments. The brand has grown nearly 3X in the past 18 months, driven by strong consumer adoption, omnichannel expansion, and innovation-led product launches.

RENÉE Cosmetics has a growing portfolio of over 200+ SKUs and has consistently delivered trend-forward products that merge innovation, inclusivity, and affordability. With this fresh capital, the brand plans to expand its product portfolio, scale omnichannel presence across Tier 1 and Tier 2 cities and invest further in technology and brand-building initiatives. Renee's sharp focus on delivering innovation in both product and packaging, aligned with consumer expectations, has fuelled its fast scale-up.

Commenting on the recent fund raised, Ashutosh Valani, Co-founder of RENÉE Cosmetics said ‘’We are happy to partner with Playbook for our new funding round and to be backed by Evolvence India and Edelweiss. This capital further gives us the firepower to scale our marketing engine, optimise consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms. We’ve already achieved an annual revenue run rate (ARR) of ₹500 crore and are confident of doubling this to ₹1,000 crore in the next two years.”

"RENÉE was founded with a vision to merge ethics with innovation, and we remain committed to delivering differentiated, quality-driven beauty solutions that connect with today’s empowered consumer,” said Aashka Goradia Goble, Co-founder & CMO, RENÉE Cosmetics. As someone deeply involved in product and innovation, this funding allows us to fast-track R&D and roll out cutting-edge formats that blend performance with global beauty trends. Our goal is to consistently surprise and delight the consumer."

"One of the biggest gaps we identified early on was the lack of depth in offline execution among new-age beauty brands,” said Priyank Shah, Co-founder of RENÉE Cosmetics. With this round, we plan to build a scalable distribution engine, strengthen retail presence in untapped locations, and ensure consistent brand experience on-ground. Offline will be key to our next phase of sustainable growth."

“India, a country known for its beauty, is now embarking upon the next wave of consumption in the cosmetics and personal care category - driven by a social media savvy, digitally native generation. The young consumer is increasingly seeking authenticity, inclusivity, and innovation in their choices. Renée is leading that growth, especially in Tier 2+ markets. We’re excited to bring our deep operating insights from having built India’s largest companies, to partner with a brand that’s growing exponentially to be the leader in this business in India.” said Vikas Choudhury, Founding and Managing Partner Playbook.

Abhishek Chandra, Partner at Evolvence Equity Partners, shares “We’ve been proud supporters of Renée since its formative years and are pleased to see strong investor interest in the company’s vision and execution. This fundraise marks an important milestone in its next phase of growth. The brand’s sustained momentum continues to reaffirm our long-term conviction in its potential, and we are excited for what lies ahead."

With its blend of innovation, affordability, and consumer insight, RENÉE has become a favorite among modern Indian beauty consumers. Currently present in 15,000 outlets, the brand sees a 10X headroom for growth in the retail segment. It is also available across leading e-commerce platforms, including Amazon, Flipkart, Nykaa, and Myntra. With over 200+ SKUs in its beauty and perfume portfolio, RENÉE is expanding globally with a beta online presence in the US, UAE, and Australia. The new funding will further accelerate offline expansion, product development, and customer experience.