Levi Strauss & Co. today announced the appointment of Hiren Gor as Managing Director for South Asia-Middle East and Africa (SAMEA), with immediate effect.

Gor is a homegrown Levi’s leader, having spent the last 16 years with the company. Most recently the General Manager for the denim maker’s South Asia region, Gor successfully transformed the region into a high-performing growth engine, leading the company’s retail fleet transformation, launching the iconic store strategy, scaling digital and omnichannel operations, and building agile teams in one of the world’s most competitive apparel markets. The promotion comes as the company doubles down on driving continued growth and momentum in one of its most important regions.

In his new role, Gor will lead the company’s operations spanning South Asia, the Middle East and Sub-Saharan Africa as Levi Strauss & Co. expands its footprint across key emerging markets.

“Hiren has consistently demonstrated strategic clarity, operational excellence, and a deep connection to our brand,” said Gianluca Flore, Chief Commercial Officer at Levi Strauss & Co. “As we sharpen our focus across the SAMEA cluster, and given Hiren’s strong track record, we are confident that his leadership will further strengthen our commercial performance and deepen our impact across these dynamic markets.”

Commenting on his appointment, Hiren Gor said, “It’s been an incredible journey building the South Asia business with our passionate teams and partners. Levi’s has always stood for purposeful innovation and enduring style, and I’m excited to take this legacy forward across a region as diverse and full of potential as South Asia, the Middle East and Sub-Saharan Africa. Together, we will scale new heights in connecting with our fans and delivering growth as the definitive denim lifestyle leader."