NEW STORE NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 10, 2025 | 108 4 minutes read
Global sportswear giant adidas has strengthened its retail footprint in Mumbai with the launch of its second ‘Home of Sports’ concept store in the city. Spanning 5,000 sq. ft., the new store is located on Level 2 of Sky City Mall, Borivali, and is built around adidas’s core pillars of performance, innovation, and community.
The announcement of the store opening was shared on the official LinkedIn page of Sky City Mall, highlighting the arrival of the globally recognised sports brand in one of Mumbai’s fastest-growing retail hubs. The mall’s post invited shoppers to explore the brand’s latest sportswear, footwear, and performance gear in an immersive retail environment designed to inspire athletes and sports enthusiasts alike.
The ‘Home of Sports’ concept offers a curated shopping experience where visitors can discover adidas’s cutting-edge product innovations, including high-performance apparel, training footwear, running shoes, and lifestyle collections that merge style with sport. The store layout emphasises interactivity and inspiration, allowing customers to experience products in a dynamic, sport-centric setting.
Founded in 1949 in Herzogenaurach, Germany, adidas has evolved into one of the world’s leading sportswear manufacturers, renowned for its relentless focus on innovation, sustainable design, and athlete-driven performance. Over the decades, the brand has partnered with top athletes, sports teams, and cultural icons, while driving advancements in footwear technology, such as its BOOST™ cushioning and PRIMEKNIT fabric.
In India, adidas has built a strong presence through its network of standalone stores, franchise outlets, and online platforms, catering to both professional athletes and everyday fitness enthusiasts. The launch of this second ‘Home of Sports’ store in Mumbai reflects the brand’s commitment to expanding its reach in key urban markets and creating retail spaces that serve as hubs for the sporting community.
The new Borivali location offers customers an opportunity to engage with adidas’s latest collections in a premium setting, complete with personalised service and expert guidance to help shoppers find the right gear for their sport or lifestyle needs.
With the opening of the Sky City Mall store, adidas continues its mission to “through sport, we have the power to change lives”, delivering world-class products and experiences that inspire movement, performance, and connection.