Athletifreak, the luxury lifestyle brand energizing movement with purpose, has officially opened its first-ever store in India — located at Nexus Select CITYWALK, Delhi — marking a bold new chapter in its global expansion.

Announced on the mall’s official LinkedIn page, the store launch introduces Indian consumers to Athletifreak’s unique blend of elevated athletic wear and lifestyle aesthetics. Founded in 2021 in the hills of Basking Ridge, New Jersey, by husband-and-wife duo Mo and Noor Wadhwani, Athletifreak channels a "freakish passion for movement" and encourages the pursuit of physical and mental transformation. The brand is celebrated for its premium fabrics, refined design, and unwavering commitment to inspiring “greatness within”. 

Featuring collections engineered for training, recovery, yoga, leisure, and beyond, Athletifreak’s offerings span performance-enhancing fabrics like Ultralux, Core, Infinitech, Hybrid, and Airtech. Its debut Indian store brings this ethos to life — inviting customers to move with intention, embrace clarity, and become their best selves.

With Athletifreak’s entry into the Indian retail scene, the brand extends its vision of community, grit, and empowerment to a new audience, all while retaining the refined craftsmanship and design-forward mindset that define its global identity.