NEW CAMPAIGN NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 19, 2025 | 292 4 minutes read
Bobbi Brown launches its debut Bridal Campaign in India, starring Brand Ambassador Tara Sutaria. Celebrating personal stories and the power of authentic beauty. The campaign introduces #YourBestBridalGlow, an experience designed to help every bride look and feel like the best version of themselves.
Real beauty has always been an integral part of Bobbi Brown’s DNA, rooted in the belief that makeup should enhance, not mask. With a legacy of delivering skin-first, wearable artistry, the brand has been a trusted name for brides across the globe. Bobbi Brown India now brings that expertise closer to home with this dedicated bridal campaign.
“I’ve always believed that bridal beauty should feel deeply personal – the truest, most beautiful version of yourself on a day you will forever remember. Every bride wants to walk down the aisle feeling confident, cherished and like herself – and that’s what I love about this campaign with Bobbi Brown. It’s not about transforming yourself, but honouring who you are and enhancing your natural beauty. Keeping this in mind, we have thoughtfully crafted a campaign hat we hope feels authentic to Indian brides and resonates with our consumers.” - Brand Ambassador, Tara Sutaria
The campaign showcases Bobbi Brown’s wedding-day essentials, starting with -
With this launch, Bobbi Brown India aims to redefine bridal beauty for the Indian consumer, making it more personal, authentic and effortlessly elegant.
At the heart of the campaign is a bespoke Bridal Trousseau Service, where brides are invited to the store to curate their dream bridal beauty kit with the guidance of Bobbi Brown’s expert artists. This experience includes a personalised session to learn three signature bridal looks, tailored to suit individual preferences, occasions, and personal style. As part of the offering, brides also receive a complimentary bridal trousseau box as a keepsake. The entire service value is redeemable in product, making it an indulgent yet meaningful experience.