R&B, the dynamic lifestyle fashion brand from Apparel Group, has officially opened its latest store at Phoenix Marketcity, Mumbai, marking a significant milestone in its rapid expansion across India. The opening of this new store reinforces R&B's ambitious goal of reaching 250 stores worldwide by the end of 2025. With a network of over 165 stores across 8 countries, R&B has quickly become a leading name in high-quality fashion for the whole family. In India, the brand has grown into a preferred destination for its extensive range of apparel, footwear, accessories, and beauty products for men, women, and children.
 

"Our expansion into Phoenix Marketcity underscores R&B’s mission to bring high-quality fashion closer to our customers," said Abhishek Bajpai, CEO of Apparel Group India. "Mumbai is a crucial market for us, and this new store reinforces our commitment to providing an accessible and inspiring shopping experience. With our extensive collection of over 10,000 styles, we're confident we can cater to the diverse tastes of trend-conscious shoppers across the region."
 

The new R&B concept stores are designed to provide a modern and engaging shopping experience by integrating several key features. They focus on digitalization, using information screens to enhance customer interaction and create a seamless journey. To improve the shopping flow, the stores feature a customer-friendly layout that makes it easy to discover products. Additionally, they incorporate environmentally friendly lighting that creates a luxurious ambiance while also promoting energy efficiency. This combination of technology, thoughtful design, and sustainability reflects a comprehensive approach to modern retail.
 

Discover the latest fashion trends at R&B's new 6,600-square-foot store in Phoenix Marketcity. This one-stop shop features a curated selection from R&B's newest collections, with styles ranging from timeless classics to the latest seasonal trends. To make your shopping even easier, you can also explore and buy R&B's collections online at www.randbfashion.in, allowing for a convenient shopping experience that blends the best of in-store and online shopping. With a strong presence across Karnataka, Kerala, Telangana, Gujarat, and Maharashtra, the brand now plans to expand into new markets, including Delhi and Chennai.