Famyo, a kids’ lifestyle brand that transforms everyday essentials into cool collectibles, has raised ₹4 crore in a seed funding round led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar and Uday Sodhi as lead investors. Chennai Angels, Stoffer Norden also co-invested.

Famyo is a Bengaluru-based kids’ lifestyle brand that turns everyday essentials into cool collectibles led by kids' favourite characters. When children crave fun and parents demand safety, Famyo delivers on both. Its glow-in-the-dark blankets, adventure-ready poncho towels and character themed accessories blend playful design with premium materials.From character creation and seasonal drops to character-led storytelling, the company oversees every step, reimagining everyday kid essentials like  blankets, towels, pouches, and school gear into premium, design-first collectibles rooted in characters and themes that resonate with Indian children.

Famyo, co-founded by Karishma Seetharaman and Ritvik Raj , is India's answer to global favorites like Smiggle and LEGO, one theme at a time.

Famyo has already crossed an ARR of over ₹12 crores, is growing at 40% quarter-on-quarter and demonstrating strong emotional resonance with both kids and parents.

Drawing on prior entrepreneurial success in scaling a traditional retail family business through an extensive offline distribution network, Karishma Seetharaman leverages deep expertise in supply chains, retail dynamics, and product–market fit to drive Famyo’s rapid execution and growth.

Ritvik Raj, CEO & Co-founder, said, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and  creating  a world where kids love what they use.”

Backed by leading founders and brand builders like Manas Madhu, Vijay Jain, KRS Jamwal, we’re uniquely positioned to create lasting impact in a space long overlooked in India.

Padmaja Ruparel, Co-founder, IAN Group, said, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach.  We believe they’re building for India’s next-gen consumers.”  

“At The Chennai Angels, we are impressed by Famyo’s strong vision, product quality, and rapid growth trajectory. Karishma and Ritvik bring a rare blend of creativity, operational discipline, and market insight to the kids’ lifestyle segment. With a sharp focus on design, sustainability, and brand storytelling, Famyo is well-positioned to scale from a promising startup into a category leader, and we are delighted to back their journey.” – Sathishkumar Anavangot, Investment Director, The Chennai Angels & Former Managing Director, Henkel India Ltd.

The funds raised will help develop new proprietary IP and character design, build performance and influencer-led marketing engines, and hire key management talent across creative, growth, product design, and supply chains.

Over the next 12 to 24 months, the company aims to scale its brand fourfold, strengthen its design and IP portfolio, improve supply chain agility, and introduce collectible-led seasonal drops and collaborations to increase stickiness and delight among young customers.

Unlike typical D2C brands, it operates more like a toy or fashion label, where collectibility and emotional resonance drive repeat purchases. As Indian kids gain greater exposure to global trends, Famyo is positioning itself to become a beloved and trusted household name.