UNIQLO, the global apparel retailer, announces today a partnership with Cate Blanchett, Academy-award, BAFTA, and Golden Globe-winning actor. As its newest Global Brand Ambassador, Blanchett will work alongside UNIQLO to advance the brand’s LifeWear philosophy, which emphasizes the continuous pursuit of excellence, humanitarian and next-generation support, and positive contributions to society.

Commenting on the news, Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of Fast Retailing, said, “Blanchett is among the greatest actors of her generation—on stage and on screen. But our admiration goes beyond entertainment. Her passion and engagement are evident in her contributions as a role model for women and her mentorship of emerging film and theatre artists, as well as her long standing commitment to humanitarian and environmental causes. Through our partnership, we will work together to make positive changes in the world around us.”

Blanchett said, “I value the ambition of UNIQLO to make life better through its LifeWear apparel: timeless design, perfected simplicity, affordable, accessible, quality clothing that lasts. I am energised by the opportunity to help UNIQLO advance important aspects of its LifeWear philosophy-supporting the next generation, playing a part in highlighting and combatting the ongoing global displacement crisis, giving back to communities, and finding meaningful ways to contribute to a more equitable world. On top of that, to creatively reconnect with Clare Waight Keller and to be in dialogue with UNIQLO Global Brand Ambassador, Roger Federer, is a privilege indeed.”

Blanchett is one of the world’s most acclaimed actors and producers, celebrated for roles in Tár, Carol, The Aviator, Blue Jasmine, and Elizabeth, amongst many others, as well as her award-winning work on Broadway, the West End, and leading theatres worldwide. She also shapes her industry, creating opportunities behind the scenes, having served as co-Artistic Director and co-CEO of Sydney Theatre Company and as co-founder of production company Dirty Films. The fashion world considers her a style icon, and she is a fixture on international best-dressed lists.

UNIQLO enters the new partnership inspired by Ms. Blanchett’s global accomplishments and credibility, certain she makes an ideal UNIQLO Global Brand Ambassador. Beyond her work on stage and screen, Blanchett champions displaced people through her work as a Global Goodwill Ambassador for the UNHCR, the UN Refugee Agency. She is a member of the Earthshot Prize Council, inaugural Ambassador for Wakehurst’s Millennium Seed Bank, board member of the UK’s National Theatre, and Patron of both the Sydney Film Festival and NIDA Foundation. She supports numerous conservation and industry bodies including the Australian Conservation Foundation, the Actors Benevolent Fund, the SAG-AFTRA Foundation, and the Australian Wildlife Conservancy.