GREY GOOSE Altius, the ultra-premium expression of refinement and purity, marks World Fashion Day with the unveiling of its latest collaboration with celebrated Indian couturier Amit Aggarwal for the second edition of Cocktail Couture. This immersive celebration seamlessly blends the worlds of high fashion and fine spirits.

As a brand deeply entrenched in global culture and contemporary luxury, GREY GOOSE has always believed that fashion and spirits are united by a shared sensibility, one of craft, character, and cultural expression. With Cocktail Couture, GREY GOOSE Altius brings this vision to life, partnering with one of India’s most iconic design voices to create a moment that is bold, modern, and unforgettable.

For the 2025 edition, Amit Aggarwal’s couture language, known for its sculptural drama and futuristic form, draws inspiration from the glacial finesse and French excellence of GREY GOOSE Altius, resulting in a showcase that is a bold blend of two worlds steeped in artistry and legacy.

“Our collaboration with Grey Goose Altius for the Cocktail Couture is set to be an extraordinary journey of creativity and refinement. This partnership perfectly mirrors our shared pursuit of elegance and bold expression, and I’m excited about the new horizons this collaboration will unlock for both our brands”, said Amit Aggarwal, Creative Director & Founder, Amit Aggarwal. 

“GREY GOOSE Altius is an ode to elevated living where refinement, clarity, and exceptional craft come together. As discerning consumers in India increasingly embrace experiences that embody luxury, we are delighted to unveil Grey Goose Cocktail Couture in collaboration with Amit Aggarwal. Inspired by French excellence and crafted for a lifestyle defined by sophistication, this collaboration reimagines celebratory occasions for those who seek nothing less than the extraordinary,” said Mahesh Kanchan, Marketing Director, Bacardi India and Neighboring Countries.

The collaboration will come to life through a multifaceted showcase on 6th September in New Delhi. The immersive evening will feature a showstopping Cocktail Couture fashion show by designer Amit Aggarwal, alongside an experiential ‘Bar to Bottle’ journey that captures the essence of the collaboration. Guests will also encounter a bespoke Altius trolley cart, a curated display of bottle attire, and limited-edition barware designed by Aggarwal, including cocktail stirrers, shakers, and sculptural glassware that reflect the refined elegance of GREY GOOSE Altius. New to this year’s collaboration are exclusive designer carry bags and the signature Bar to Table (BTT) concept, which extends the couture aesthetic from the bottle to fashion accessories, adding another stylish layer to this fashion-meets-mixology experience.

Whether in a pour or a piece of couture, Cocktail Couture is poised to be a toast to the visionary experiences in life, where global luxury and local creativity come together in bold new ways.