India hosts over one crore marriages every year, with nearly one-third taking place in larger towns. Weddings in cities are no longer just cultural celebrations—they have become a significant business driver, with an average spend of nearly ₹30 lakhs per wedding.

This surge in consumer spending is being reflected in the evolving fashion choices of modern India. A clear shift is underway from traditional formals toward Indian wear, with the men’s ethnic wear market recording an impressive growth of 15–20% year-on-year.

What makes this segment particularly compelling is its profitability. Unlike other categories, ethnic wear is a low-to-no-discount business, with Manyavar, the market leader, reporting over 37% PBT. Few other fashion verticals in India offer such strong margin potential.

The modern Indian wedding is now a multi-event affair—Roka, Mehendi, Haldi, Shaadi, and Reception—each requiring distinct ensembles for grooms and their families, further amplifying the overall spend on clothing. Beyond weddings, a growing wave of nationalism is fuelling demand for kurtas and other traditional wear during festivals. At the same time, the youth are embracing fusion attire, creating an exciting new casual wear segment within ethnic fashion.

Ethnix by Raymond is strategically capitalizing on this momentum. The brand added 45 stores last year and has witnessed robust growth in Q1, charting a rapid expansion trajectory.

Commenting on the opportunity, Vipul Mathur, CBO, New Businesses, Raymond Lifestyle Limited, said, “We are actively seeking experienced franchisee partners who are ready to build a customer-first brand with us. Ethnix by Raymond is at the forefront of this high-growth, high-margin category, and we are inviting entrepreneurs to join this promising journey.”

With strong consumer demand, high margins, and evolving lifestyle trends in its favour, Ethnix by Raymond is well-positioned to redefine men’s ethnic wear retail in India.