Phoenix Mall of the Millennium, Pune, announced the opening of a new Diesel store, marking yet another milestone in strengthening the brand’s retail footprint in India. The launch of the store reflects Diesel’s ongoing commitment to connect with Indian consumers who value global fashion, contemporary style, and bold self-expression.

Diesel, the Italian premium fashion brand renowned worldwide for its pioneering denim and progressive casualwear, entered the Indian market in 2010 through a long-term partnership with Reliance Brands Limited (RBL). Since then, Diesel has steadily built a strong presence across key cities in the country, catering to a growing audience that appreciates cutting-edge design and global fashion sensibilities.

The new store in Pune, located at the recently opened Phoenix Mall of the Millennium, is designed to provide a world-class shopping experience in line with Diesel’s international identity. From denim and apparel to footwear and accessories, the store will showcase the brand’s signature collections that embody its rebellious spirit and contemporary appeal.

Reliance Brands Limited, part of Reliance Industries Group, has been instrumental in expanding Diesel’s reach in India by introducing the brand in high-potential markets and premium retail destinations. With this latest opening, Diesel further strengthens its retail network and reinforces its positioning as a leading luxury casualwear brand in the country.

The arrival of Diesel at Phoenix Mall of the Millennium, Pune, is expected to attract fashion-forward shoppers who seek distinctive, statement-making styles, underlining the brand’s enduring appeal and RBL’s vision of offering world-class retail experiences in India.