Swiss Beauty, one of India’s fastest-growing and most trusted color cosmetics brands, has officially launched its presence at Pacific Mall NSP in Pitampura, New Delhi. The mall management welcomed the brand’s arrival, underlining its appeal to style-conscious shoppers.

Founded in 2013 by brothers Amit and Mohit Goyal, Swiss Beauty was created with a mission to deliver high-performing, reliable, and affordable makeup products that cater to diverse Indian skin tones—all while maintaining Swiss-quality standards Swiss BeautyPrime Insights. The brand has grown remarkably over the past decade, now spanning over 25,500 retail touchpoints across 550+ cities, with continued plans for expansion in Tier 2 and Tier 3 Indian markets. 

Swiss Beauty's success is underscored by its innovative product offerings. Its premium sub-line, Swiss Beauty Select, launched on its 11th anniversary, blends skincare with makeup and includes liquid lipsticks, eyeshadows, and primers enriched with skin-loving ingredients like Vitamin E and coconut water extracts. All products are vegan and cruelty-free, reinforcing the brand’s commitment to ethical beauty. 

The new outlet at Pacific Mall NSP adds to Swiss Beauty’s growing footprint in India’s metro beauty retail scene, offering local customers an immersive retail experience with access to its vast color cosmetics portfolio and emerging premium offerings.