WROGN, the edgy Indian youth fashion brand co-created by cricketing icon Virat Kohli, has unveiled its latest store on Airport Road, Bengaluru. Officially shared on the brand’s LinkedIn page, this launch spotlights the meticulous journey from initial concept to final storefront—a testament to the perseverance, patience, and persistence that define modern brand building.

Since its founding in 2014 by siblings Anjana and Vikram Reddy, WROGN has consistently championed unconventional fashion for men who embrace life on their own terms. With a product line ranging from casual apparel and footwear to accessories, the brand has gained a strong foothold across both online and offline channels. In 2024, Aditya Birla Fashion and Retail (ABFRL), through its digital ventures arm TMRW, acquired a significant stake in WROGN—further accelerating its omnichannel growth and retail footprint.

The new Airport Road store embodies this bold aesthetic through every design detail, creating an immersive retail destination that brings WROGN’s spirited identity to life. Positioned strategically in one of Bengaluru’s vibrant zones, the outlet enhances brand visibility while making WROGN’s distinctive style more accessible to its youth-oriented audience.

This expansion marks a key milestone for WROGN’s evolving retail strategy, reinforcing its positioning as a trendsetter in India’s youth fashion ecosystem. With a growing physical presence and continued digital momentum, WROGN is poised for both deeper market reach and enduring cultural relevance.