NARS COSMETICS FRANÇOIS NARS SECOND STANDALONE BOUTIQUE MUMBAI PALLADIUM MALL NEW DELHI SHISEIDO INDIA GLOBAL SS BEAUTY BRANDS BEAUTY INNOVATION ARTISTRY EXPRESSION IMMERSIVE BRAND EXPERIENCE BARON & BARON VIRTUAL TRY-ON LIGHT REFLECTING FO NATIONAL
MUMBAI, MAHARASHTRA, INDIA
By IFAB MEDIA - NEWS BUREAU - August 28, 2025 | 64 4 minutes read
NARS Cosmetics, the iconic global makeup brand by Founder & Creative Director François Nars, marks a new chapter in its India journey with the launch of its second standalone boutique in Mumbai. As one of India’s most dynamic and trend-forward cities, Mumbai sets the perfect stage for this landmark opening—a move that reflects the brand’s growing resonance with Indian consumers and its commitment to beauty innovation, artistry, and expression. The opening marks another milestone in the brand’s journey, following the successful debut of its first store in New Delhi in early 2024.
Located at Palladium Mall, the 460 sq. ft. boutique is designed to offer a fully immersive brand experience. With sleek, modern interiors envisioned by François Nars and Fabien Baron of New York-based design firm Baron & Baron, the store features bold visual storytelling, large-format campaign imagery, and integrated digital tools such as the virtual try-on experience, allowing customers to discover and experiment with signature NARS looks in real-time.
Following the success of its debut boutique in New Delhi, the Mumbai store signifies the brand’s deeper investment in the Indian market and its ambition to build lasting, meaningful connections with a growing community of beauty enthusiasts. This new space brings the full NARS universe to life, offering the brand’s complete portfolio of iconic products and global bestsellers such as the Light Reflecting™ Foundation, Radiant Creamy Concealer, Explicit Lipstick, Brushes, and much more.
Sanjay Sharma, Country Head, Shiseido India says, “The overwhelming response to our India debut reaffirmed our belief in the potential of this dynamic market. Mumbai has always been a key market for us, and the opening of this boutique marks an important step in strengthening the brand’s presence in India. The standalone format allows us to showcase the complete brand universe –from product storytelling to immersive services. Our goal is to build spaces that are not just about beauty retail, but about meaningful experiences that resonate with the evolving preferences of Indian consumers.”
“Following the successful launch of NARS in India in 2023 and the overwhelming response to its first standalone boutique in Delhi, the opening of NARS’ second boutique in Mumbai marks a significant milestone in the brand’s India journey. It is a testament to the rising demand for bold, high-performance beauty experiences among Indian consumers. At Global SS Beauty Brands, we are proud to partner with NARS — a brand that continues to push the boundaries of beauty and champion self-expression through its cutting-edge innovation and artistic vision”, adds Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop.
The Mumbai boutique represents more than just a store, it is a celebration of individuality, artistry, and bold self-expression. As NARS continues to expand its footprint in India, the brand remains focused on delivering world-class experiences and empowering consumers to play, experiment, and express themselves through beauty.
The NARS Cosmetics boutique at Palladium Mall, Mumbai is now open.