The Bear House, India’s contemporary menswear brand known for its refined casualwear and European minimalism, marked a significant milestone with the launch of its fifth Exclusive Brand Outlet (EBO) at Phoenix Marketcity in Kurla, Mumbai. Shared by the company’s official on LinkedIn, this store opening underscores the brand’s steady growth and deepening footprint in India’s fashion retail landscape.

Founded by Harsh Somaiya and creatively led by Tanvi Somaiya, The Bear House is built on the philosophy of “forever pieces—for the modern young gentleman…” offering apparel that moves effortlessly from boardroom to bonfire with clean lines and timeless appeal. The brand’s product range includes flannel shirts, polos, hoodies, jackets, trousers, jeans, and accessories, along with a wide variety of contemporary essentials tailored for young urban consumers.

Situated in a prime retail location, the new Kurla outlet reflects The Bear House’s strategic expansion into Mumbai, offering style-savvy shoppers personalized access to its signature collections. The move aligns with the growing consumer demand for elevated, versatile menswear that embraces both comfort and modern aesthetics.