Purplle, one of India’s premier beauty and personal care retailers, today announced a major milestone: the grand opening of its landmark 100th physical store, located in Y Mall, Thriprayar, Thrissur. The company shared the exciting news via a LinkedIn post from a senior company official, marking a significant expansion into new communities across India.

Founded in 2012 by Manish Taneja, Rahul Dash, and Suyash Katyayani, and headquartered in Mumbai, Purplle has become a leading player in the beauty e-commerce space. The brand delivers a wide range of skincare, haircare, cosmetics, and fragrance products to millions of customers, blending India's largest beauty marketplace with intelligent technology-driven personalization.

Originally an online-only platform, Purplle strategically ventured into offline retail, recognizing its importance in enhancing brand trust and accessibility. It now supports a seamless omnichannel experience for consumers across diverse geographies. 

The Thrissur opening underscores Purplle’s commitment to expanding its footprint beyond urban hubs, bringing beauty and wellness offerings closer to customers in smaller towns and suburbs. It also reflects the brand’s ambition to blend digital strength with physical accessibility.

With notable investor backing, including Blume Ventures, Peak XV, and ADIA, Purplle has established itself as a unicorn in the beauty industry, leveraging AI-driven recommendations and rich product catalogs to deliver a differentiated shopping experience. 

As Purplle celebrates this milestone, it reaffirms its mission to be “Har Indian ka Beauty Destination” — offering trusted, personalized beauty solutions across India.