VR Surat has officially added Yousta, the youth-focused fashion brand from Reliance Retail, to its dynamic store mix. The announcement was shared on LinkedIn by the mall’s leasing team, marking a notable enhancement for trend-driven shoppers at the bustling Surat destination.

Yousta stands out as a high-energy brand designed specifically for Gen-Z. It delivers affordable, fashion-forward apparel with fresh collections released weekly and prices starting as low as ₹179, making stylish clothing accessible to all. 

In a statement shared via LinkedIn, the leasing team said: “We’re thrilled to welcome Yousta to the VR Surat family!... Yousta brings a fresh, youthful energy and a bold fashion perspective that we know our shoppers will love.”

This brand's entrance is expected to strengthen VR Surat’s appeal to younger demographics seeking trendy and value-conscious fashion.

Visitors to Yousta at VR Surat can expect everything from expressive tops and vibrant separates to head-to-toe looks—all crafted with an eye toward individuality and self-expression. The store experience is bolstered by a modern, tech-enabled environment featuring self-checkout counters, free Wi-Fi, and charging stations. 

This strategic addition underlines Yousta's rapid expansion across India’s retail landscape—especially in Tier-2 and Tier-3 cities—offering stylish, value-led fashion under the Reliance Retail umbrella.