trueBrowns Lifestyle, the Indian urban-ethnic fashion brand known for its inclusive approach and sustainable ethos, has opened its very first Exclusive Brand Store at DLF Mall of India, Noida. The announcement was shared on LinkedIn by Udita Bansal, Founder of trueBrowns Lifestyle, marking a significant milestone in the brand’s journey from an online-first label to establishing a dedicated offline presence.

The new store has been designed to embody the brand’s philosophy of rooted yet modern fashion. Every corner reflects thoughtful detailing inspired by Indian craftsmanship, with interiors featuring upcycled furniture, handcrafted pattu-weave curtains, hand-carved wooden blocks, and ikkat fabric at the cash desk. These elements together create a warm, authentic space that highlights the label’s commitment to sustainability and cultural heritage, while presenting fashion in a contemporary light.

Founded in 2016 by Udita Bansal, trueBrowns has steadily built a reputation for offering versatile, urban-ethnic clothing that is both stylish and accessible. The brand is distinguished by its wide size range, catering from 2XS to 6XL, and its philosophy of conscious fashion that focuses on minimal waste, fair production, and the use of rich Indian textiles. With its designs, trueBrowns strives to create timeless pieces that transcend fleeting trends, ensuring long-term value for its customers.

The opening of the first exclusive store at DLF Mall of India is a strategic step for trueBrowns as it transitions into physical retail. Situated in one of India’s largest malls, the store allows the brand to directly connect with customers in an immersive environment, offering them the opportunity to experience the fabrics, craftsmanship, and design ethos firsthand. This expansion not only strengthens brand visibility but also reinforces its core values of inclusivity, sustainability, and authenticity.

By launching its flagship offline space, trueBrowns is charting a new phase of growth while staying true to its founding principles. The milestone marks the beginning of a deeper engagement with consumers, blending the ease of digital reach with the tactile richness of in-store experiences, and establishing trueBrowns as a brand rooted in heritage yet aligned with the aspirations of the modern Indian consumer.