Vasundhra Raj, India’s heritage fine jewellery brand celebrated for its contemporary design and timeless craftsmanship, has launched its second flagship store at Central 50, Noida. The store was inaugurated by Aditya Agarwal, owner of the mall.

The new store marks an important milestone for the brand after the success of its Delhi, Noida and Jaipur stores. Designed as an immersive jewellery destination, the space reflects Vasundhra Raj’s modern yet rooted design philosophy, with interiors that echo sophistication and collections that blend artistry with innovation.

Pic: Divya Khosla at Vasundhra Raj Noida store

Adding to the buzz around the opening, the store recently welcomed actor Divya Khosla, who visited while in Noida for her upcoming movie promotions Ek Chatur Naar. Known for her timeless style and elegance, Divya explored the brand’s latest collections, embodying the very spirit of modern luxury that Vasundhra Raj stands for.

Speaking on the launch, Vasundhra Raj, Founder & Creative Director, shares, “Opening our second flagship at Central 50, Noida is a proud moment for us. This city is vibrant, dynamic and deeply attuned to contemporary style and we’re excited to create a space where clients can connect with our jewellery in an intimate, experiential way.”

With this launch, Vasundhra Raj Luxury continues to strengthen its footprint in India’s luxury retail landscape, bringing modern heirlooms to a new generation of jewellery lovers.