Louis Philippe, India’s leading premium menswear brand, celebrates the spirit of Durga Puja with the launch of its Pujo ’25 collection in collaboration with acclaimed actor and cultural icon Parambrata Chatterjee. The collection reimagines festive menswear with intricate motifs, vibrant palettes, and fine fabrics—designed for the modern gentleman who values both tradition and style.

From the rhythm of the dhaak to the joy of pandal-hopping, the collection is a versatile wardrobe for every moment of Pujo. For Ashtami, earthy brown shirts bring understated elegance. On Navami, deep maroon hues echo the festival’s energy. A light printed polo paired with navy chinos is made for daytime strolls, while a teal patterned shirt with charcoal trousers offers sophistication for evening adda. A festive red-and-gold shirt transitions seamlessly from Pujo nights and concerts to brunches with family and friends.

Speaking on the launch, Farida Kaliyadan, Chief Operating Officer, Louis Philippe, said, “Pujo is a time when tradition meets modern celebration, and our new collection reflects this balance with refined designs and versatile styles. Inspired by art and culture yet rooted in contemporary tailoring, this collection offers men the opportunity to look festive while feeling timeless.”

Highlighting his favourite look, Parambrata Chatterjee shared, “Pujo is more than a festival—it is an emotion for every Bengali. This collection from Louis Philippe captures that feeling beautifully. I particularly love the indigo patterned shirt styled with stone-grey trousers; it is festive yet subtle, rooted in tradition but unmistakably modern. I am delighted to celebrate Pujo with a brand that has always stood for classic, timeless fashion.”

The collection also redefines the art of festive gifting. With thoughtful curation, Louis Philippe offers elegant options for every member of the family, classic whites for Dada, ivory linen for Kaka, denim-inspired styles for Chele, and sophisticated patterns for Baba, Jethu, and Mejda. Each piece is designed as a celebration of love, legacy, and style.

As part of the launch, Louis Philippe has unveiled a three-part digital series featuring Parambrata Chatterjee. The films capture the essence of Pujo in Kolkata—from family rituals and community gatherings to the style and sophistication of festive dressing. The campaign comes alive across social media, digital platforms, and in-store touchpoints, ensuring that the message of timeless fashion resonates with consumers everywhere.

Designed for rituals, outings, and cherished family time, the collection reflects the joy, grandeur, and timeless elegance of Pujo, making festive dressing both effortless and memorable.