Alamode by Akanksha, homegrown fashion label that skyrocketed from a niche brand into a viral sensation with over 1.1 million followers, has officially rebranded as Miss Mosa by Akanksha.

The brand’s reintroduction comes following an extraordinary rise powered by community and culture. What began as a small trend and design led label quickly evolved into one of India’s fastest-growing digital fashion movements, with weekly drops selling out in hours and a loyal fan base that actively shapes its collections. The new identity marks a major evolution for the brand, moving from a trend-led fashion retailer into a community-driven collective that celebrates individuality and creativity when it comes to fashion.

“The decision to rebrand is a lot more than giving the brand a new name. It is a reflection of the women we design for. She is graceful yet bold, modern yet rooted and uses fashion as a way of self expression and identity. Miss Mosa represents pieces of individuality that come together like a mosaic, creating a personal story for every woman.” says Akanksha Sethi, Co- Founder and Creative Director, Miss Mosa by Akanksha.

The transition from Alamode to Miss Mosa comes with a completely refreshed brand and visual identity, new collections, and a focus on creating versatile pieces. With this new chapter, the brand is set to strengthen its presence in both the Indian and global fashion landscape, offering designs that are expressive, timeless, and made for women who embrace their many layers.

“Rebranding to Miss Mosa is a strategic business step that will enable us to tap into global markets, build a stronger brand recall, and expand into newer product categories. The new identity aligns with our vision of scaling into a lifestyle brand that resonates not just with our Indian consumers, but internationally as well.” said Jayant Sethi, Co-Founder, Miss Mosa by Akanksha.

As Miss Mosa, the brand enters this new chapter with a refreshed visual identity, stronger community-first DNA, and the ambition to take India’s digital-first fashion movement global.