Apparel Group India announces Lucknow’s first Victoria’s Secret Beauty Assortment Store at Phoenix Palassio Mall. This opening marks the brand’s 16th store in India and its 9th Beauty Assortment Store, reflecting its continued momentum in the country’s growing fashion and lifestyle market.

Located on the Ground Floor of Phoenix Palassio Mall, the store invites customers into a world of fragrance, self-care, and comfort. The thoughtfully designed space brings together Victoria’s Secret signature fine fragrances, body mists, lotions, body care, and lip essentials, along with accessories and the much-loved pajama sets. Adding a touch of glamour, the store will also feature a curated selection of bralettes and panties, offering a glimpse of the lingerie styles that are iconic.

Commenting on the launch, Tushar Ved, President of Apparel Group India, shared: “Victoria’s Secret has always stood for celebrating individuality and confidence. With our new store in Lucknow, we are excited to offer customers a thoughtfully curated space where they can discover beauty, self-care, and comfort in one destination.”

Abhishek Bajpai, CEO of Apparel Group India, added: “Lucknow is a vibrant and growing market where we see a strong appetite for retail experiences. By introducing Victoria’s Secret Beauty Assortment here, we are not only making the brand more accessible but also creating a premium environment for shoppers to connect with the iconic products.”