U.S. Polo Assn., India’s leading casualwear brand and the official brand of the United States Polo Association (USPA), proudly announces the launch of its latest store at CG Road, one of Ahmedabad’s most prominent high-street destinations. Spread across 1,587 sq. ft., this store is the brand’s first high-street store in the city to showcase U.S. Polo Assn.’s new gen retail identity, offering a more contemporary and elevated shopping experience.

The new CG Road store presents an extensive range of Menswear and Kidswear, designed for those who value classic style, appreciate global appeal, seek comfort, and embody the sport lifestyle.

Timed with the season change, the store will house the brand-new Autumn/Winter 2025 collection, featuring transitional apparel that blends quality craftsmanship with casual elegance, designed to complement the modern wardrobe. The Menswear line spotlights Classic Americana, Varsity-inspired styles, USPA Sport, corduroy shirts, relaxed fits, and denim, while Kidswear introduces Varsity looks and a special 135th Anniversary collection. Together, the AW ’25 lineup showcases the brand’s signature blend of timeless style and contemporary appeal.

Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “CG Road is one of the most vibrant high-street locations in Ahmedabad, making it the perfect setting for our new identity store. This launch marks an important milestone as we continue to bring our new generation retail concept to key cities across India. With our updated interiors and the latest AW’25 collection, this store offers consumers in Ahmedabad an elevated way to experience the classic, sporty, and global essence of U.S. Polo Assn. – a brand that continues to tell ‘The Greatest Story of Sports & Fashion.”