NikeSKIMS exists to serve women who are redefining what it means to be an athlete today. It’s within this vision that NikeSKIMS debuts its inaugural apparel collection launching on September 26, which is designed to sculpt and engineered to perform, without compromise. Built from Nike’s (NYSE:NKE) unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, from the studio to the gym and beyond.

The brand ethos comes to life through NikeSKIMS’ debut film, Bodies at Work, directed by filmmaker Janicza Bravo, which features more than 50 athletes from across the Nike portfolio, including collegiate stars from University of Southern California (USC) and University of California, Los Angeles (UCLA) alongside Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz and Nelly Korda, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.

"Whether you’re a top recruit like our college athletes, a legend like Serena, or simply showing up for yourself in the gym, every woman wants to look and feel amazing while working out and achieving their goals,” said Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS. “Our mission is simple: to redefine the rules of women’s activewear. No more compromises. We’re combining high-performance innovation with sexy, style-forward design for all women who demand both.”

Born from a shared commitment to innovation, inclusivity, and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by an uncompromising attention to detail — delivering style, function, and comfort that transitions effortlessly between workouts and everyday wear.

“Wearing NikeSKIMS makes me feel confident and unrestricted,” said Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”

The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. This offers women a complete wardrobe solution — from foundational bras and leggings to seasonal silhouettes and accessories — created to help them look, feel and perform their best.

Flattering lines, sculpting fabrics, innovative materials, and neutral colorways offer ample styling options that both feel and perform as well as they look.

“It feels like butter on your skin,” said Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. “I feel unstoppable when I’m training in it.”

You can see these styles displayed in NikeSKIMS’ debut film — as well as campaign photography from Luis Alberto Rodriguez and Rob Woodcox — which showcase the power and beauty of the body in motion and emphasize the individuality of women across all levels of sport. For the athletes involved, it’s more than a campaign. After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body are not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”

“NikeSKIMS is more than a collaboration — it’s a new brand redefining activewear,” said Jens Grede, Co-Founder & Chief Executive Officer, SKIMS. "With this launch, we are establishing a platform to grow NikeSKIMS, reach consumers worldwide, and set a new benchmark for how activewear is experienced across retail, digital, and cultural touch points.”

What’s more, NikeSKIMS builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big, and enabling them in their pursuit with industry-leading performance apparel and footwear.

“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” said Amy Montagne, President, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”