American sportswear brand Gant announces the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This milestone underscores Gant’s commitment to expanding its presence in one of the world’s fastest-growing fashion markets. The partnership debuts with the launch of Gant’s new campaign, “Button Up. Build Your Story,” which celebrates resilience, individuality, and self-expression.

‘Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are,’ says Shahid Kapoor. “That’s what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me. I’m proud to represent Gant as we inspire people to build their own stories.”

With this campaign, Gant in India has taken a bold step forward, creating an emotional film that resonates with people on a deeper level. Shahid Kapoor brings the vision alive with ease because the values of progress, self-expression, and individuality are intrinsic to his personality. His synergy with the campaign makes him the perfect choice for this collaboration, and this campaign will set a new benchmark in fashion storytelling in India.

Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant, added, “Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”

Pawan Khandelwal, Managing Director, Samarth Lifestyle, adds, “With Shahid Kapoor as our Brand Ambassador, GANT is making a bold move to strengthen our bond with consumers in India. His style and persona align seamlessly with our vision, and we aim to elevate GANT’s presence across India while delivering a world-class fashion experience.”

For Gant, India represents a cultural epicentre, where the brand's legacy and heritage resonate with the country's rich, diverse expressions. The brand and its partner Samarth Lifestyle have outlined an expansion strategy, aiming to double its exclusive brand stores to 50 in the next two years. With Shahid Kapoor onboard as brand ambassador, Gant reaffirms its commitment to the Indian market, strengthening its presence while continuing to uphold its 75-year global legacy.