Van Heusen, from Aditya Birla Lifestyle Brands Limited, unveils its latest eveningwear collection, a striking homage to Elvis Presley, the original style icon who redefined what it meant to command attention. Inspired by the King’s magnetic presence and undeniable style, the collection interprets his flair and sophistication through a modern lens, offering a new rhythm in menswear. Building on its “Born of Art” narrative that drew on Renaissance and Cubist influences, the brand now turns to music as its next artform of inspiration. In Elvis, Van Heusen finds not just an artist but a cultural phenomenon who transformed fashion as profoundly as he transformed music.

Commenting on the launch, Abhay Bahugune, Chief Operating Officer, Van Heusen, said, “Elvis was more than a musician; he was a force of cultural change. His fearless style, his unapologetic confidence, and his ability to inspire generations are qualities we wanted to bring into this collection. It reflects the same spirit of reinvention that defines Van Heusen today. This collection is just the start - we're excited to continue pushing the boundaries of style and self-expression, with many more new exciting collections to come.”

Adding a designer’s perspective, Gaurav Raheja, Creative Director, Van Heusen, shared, “Elvis’ style carried a theatricality and boldness that went beyond clothes. For this collection, we wanted to capture that spirit and reimagine it through contemporary cuts, textures and details. The idea was not to replicate his wardrobe, but to translate his larger-than-life energy into pieces that today’s man can wear with confidence and individuality.”

The collection brings together Van Heusen’s design precision with the spirited style of Elvis. Signature pieces include the trophy blazer with metallic shank buttons, a light-toned printed jacket with subtle back detailing, and sharply tailored staples crafted for standout evening occasions. Every look balances glamour with compelling style, brought to life in refined fabrics and sharp cuts that echo Van Heusen’s modern elegance.

The Van Heusen x Elvis Presley inspired collection is more than fashion; it is a celebration of charisma, rhythm and style. Just as Elvis revolutionised music and culture with his electrifying presence, this collection is designed for men who want to own every room they walk into. It is eveningwear that doesn’t just dress you, it sets the tone - bold, unapologetic and unforgettable, much like the King himself.