Blissclub, the homegrown movement-first apparel brand for women, announces the launch of BlissTerry, its premium take on French Terry. Engineered for softness, durability, and stretch, BlissTerry redefines a classic fabric for women who are always on the move.

Unlike regular French terry, BlissTerry features a unique mechanical stretch that flexes without losing shape, blending cotton-rich comfort with long-lasting polish. The collection debuts in four versatile hues - pastel baby blue and pink inspired by the sea, and deep brown and black inspired by the mountains.

Adding a personal touch, each piece carries signature embroidery motifs — a sun, moon, peak, or beach symbol - celebrating the journeys women have taken and those still ahead. This collection urges women to wear their personalities because journeys aren’t just about where you go, it’s also about who you are. Using the tagline of “What’s your Happy Place?”, Blissclub aims to make this a statement wear collection.

"Travel wear is more than just clothing, it’s about how women feel while moving through their day,” said Minu Margeret, Founder and CEO, Blissclub. “With BlissTerry, we’ve created our own version of terry - one that’s soft, stylish, and strong enough to move with her. This launch celebrates her personality, whether she’s a beach soul or a mountain heart, while staying true to our mission of designing for all Indian women who are always on the move.”

Following the success of BareButter and RibSupreme, BlissTerry strengthens Blissclub’s leadership in functional, travel-ready fashion.

Blissclub, founded in 2020 by Minu Margeret, Blissclub is an Indian apparel brand on a mission to celebrate movement for Indian women. From activewear to everyday lifestyle essentials, Blissclub engineers high-performance, comfort-first clothing designed specifically for Indian body types and movement. Headquartered in Bengaluru, the brand is available online and across 15+ retail outlets in five cities.