Schwarzkopf Professional, a global leader in professional haircare, announces the launch of its latest campaign featuring brand muse Mira Kapoor, spotlighting the transformative power of the Bonacure Repair Rescue range.

The new campaign film with brand muse, Mira Kapoor brings to life Schwarzkopf Professional’s Bonacure Repair Rescue range, showcasing the transformative power of the advanced Care-Boost Complex. Highlighting the promise to “instantly reverse 3 years of hair damage*,” the film beautifully captures the journey of hair renewal from visible damage to restored strength, shine, and vitality. Mira embodies the confidence that comes with healthy, radiant hair, making her the perfect face to represent the brand’s commitment to science-driven innovation and salon-quality results.

“I’ve always believed hair is deeply personal, and I’m proud to partner with a brand for over 3 years that truly understands the unique needs of Indian hair. What excites me about Bonacure’s new Care Boost Complex is that it doesn’t just rely on science, it transforms how hair feels. Softer, stronger, more manageable. For women like me, constantly balancing multiple roles, this range is a lifesaver, delivering salon-quality results from the very first wash.” said Mira Kapoor, Hair Muse, Schwarzkopf Professional.

At the heart of this breakthrough is the Care Boost Complex, an advanced blend of actives designed to deliver deep conditioning and superior care. With just a single application, it transforms hair instantly—leaving it visibly shinier, softer, and smoother. Combined with the next-generation system of skincare-inspired actives that restores hair from within. It rebuilds the hair’s internal structure to bring back strength and natural elasticity, while repairing the outer layer to seal structural gaps for smoother, shinier, and more manageable strands. Entire New Bonacure range has targeted actives such as Arginine, pH 4.5 Balancer, and Babassu Oil to provide intensive repair, colour-locking precision, and long-lasting frizz control.

Designed for today’s consumers who seek both efficacy and clean formulations, Bonacure is free from parabens, mineral oils, and artificial colorants, offering sustainable yet high-performance results. Its newly designed, premium packaging enhances shelf presence and reinforces its positioning as a luxury haircare essential.

With the launch of Bonacure’s Care Boost Complex, Schwarzkopf Professional reinforces its commitment to combining science, innovation, and artistry delivering tailored solutions that meet the real needs of Indian consumers while setting new benchmarks in professional haircare. The Schwarzkopf Professional Bonacure range is available at leading salons across India and online via Nykaa and Amazon.