Mochi, India's go-to destination for stylish footwear, is turning up the festive sparkle with the launch of its Lit Collection, a limited-edition line designed exclusively for women this Diwali.

The campaign idea reflects on - why light crackers when you can be one? With designs that embody the dazzle, energy, and joy of the season, Mochi is encouraging women to let their shoes do the sparkling and light up every room they walk into.

The Lit Collection reimagines festive fireworks into four bold styles:

•  Rocket – Sleek and striking, made to steal the spotlight.

•  Ladi – Playful and versatile, with a vibe as lively as a firecracker chain.

•  Chakri – Bold and radiant, mirroring the spin and sparkle of the classic chakri.

•  Phuljadi – Elegant and luminous, crafted for that perfect festive glow.

"With the Lit Collection, we wanted to capture the magic of Diwali in a way that feels modern and empowering. It's not about bursting crackers, but about women shining brighter, feeling confident, and becoming the spark that lights up the celebration," said Alisha Malik, President, Metro Brands Limited.

Think jewel tones, pink, metallic finishes, shimmer-dusted uppers, and just the right dose of sparkle. Pair them with a lehenga, sari, or party dress; the Lit Collection is built to match every mood and moment of the festive season.

This Diwali, the Mochi Lit Collection emerges as the perfect companion to the season of lights. Crafted to blend contemporary flair with festive charm, the collection ensures to step into every celebration with confidence and style. Whether dressing up for card parties, family gatherings, or festive outings, Mochi's Lit Collection adds that essential sparkle, making it the perfect choice to complete the Diwali look.