This Festive season, GAP redefines festive dressing with a collection that seamlessly blends fashion and cultural storytelling. 

GAP has partnered with celebrated illustrator Srishti Guptaroy, whose bold, graphic style and joyful use of colour have made her one of India’s most exciting creative voices. The campaign spotlights local creators Vihaan Samat and Aashna Hegde, who use the collection as a canvas for self-expression. Their unique style and perspective highlight how Gap icons can be styled for the festive season, blending modern creativity with cultural celebration.

The GAP Festive collection introduces a versatile wardrobe of rich jewel tones like tuscan red, wispy mauve, and greenish grey, meet grounding neutrals such as true black, off white, and Chino, creating a palette that transitions seamlessly from day to evening. Luxe fabrications - cords, satin, knits, and denim add depth and texture, while versatile outerwear in burgundy, navy, and indigo rinses offer layering essentials for the season. Designed for both womenswear and menswear, the collection brings together refined tailoring, contemporary silhouettes, and elevated basics that resonate with the festive spirit while staying rooted in effortless style. From statement cords and satins to everyday denim washes, each piece is crafted to mix and match, giving the wearer freedom to style for celebration, comfort, or understated chic. 

The result is a collection that feels festive yet understated, delivering style without compromising on GAP’s hallmark of comfort, all designed to transition seamlessly from intimate family gatherings to festive soirées. Prices start at ₹1,299, making celebratory style both aspirational and accessible. 

Adding to the cultural storytelling, Srishti Guptaroy has created an illustration that celebrates the festive spirit of joy, nostalgia, and togetherness.  

At the heart of the festive campaign is a striking artwork designed by Srishti Guptaroy, a bold visual symphony of colour, pattern, and cultural symbolism. The illustration reimagines Festive through a contemporary lens: a central rangoli-inspired mandala radiates in jewel tones of red, yellow, green, and blue, surrounded by festive icons like diyas, crackers, floral motifs, and fireworks.

Playful human figures in classic GAP logo sweatshirts anchor the artwork, creating a seamless bridge between modern global fashion and traditional Indian celebration. Each detail from the stylised diya flames to the geometric fireworks celebrates the spirit of togetherness, light, and joy, while the layered graphics echo GAP’s own timeless yet fresh identity.

This artwork serves as the visual cornerstone of the campaign, together, these touchpoints allow consumers to associate GAP with the key cultural festival of the season, creating an emotional connection that goes beyond clothing.

Speaking about the collaboration, Srishti Guptaroy shared: “For me, Diwali has always been about light, joy, and homecoming. With this collaboration, I wanted to capture that festive energy through bold colours, playful motifs, and modern compositions that still feel rooted in tradition. Working with GAP gave me the opportunity to merge cultural nostalgia with a contemporary, global design language, creating visuals that celebrate both heritage and modernity. We almost went back to the drawing board to create a visual that feels minimalist yet maximalist, simultaneously minimal in the way the motifs are rendered and maximalist in the colour story.”

Speaking about the collaboration, Reliance Group CMO, Gayatri Yadav, added: “With this collaboration, GAP strengthens its identity in India as not just a global fashion brand, but one that celebrates cultural heritage while embracing modern creativity. The festive collection is about more than just clothing; it is about connecting with people’s emotions, traditions, and celebrations. By uniting GAP’s timeless design language with Srishti Guptaroy’s vibrant artistic vision, this collaboration creates a festive experience that is both aspirational and accessible, while remaining deeply rooted in cultural storytelling.”

With this collaboration, GAP strengthens its identity in India as not just a global fashion brand, but one that celebrates cultural heritage while embracing modern creativity. The Festive collection invites consumers to step into a world where fashion and art unite – timeless, festive, and undeniably GAP.